"The Tipping Point” by Malcolm Gladwell

As usual – Highly Educational

Like his “Blink: the power of thinking without thinking”, “The Tipping Point” is another of Malcolm Gladwell’s brilliant studies on the psychology and behavior of the masses. The message of the book is simple and it translates into: “If you want to spread a message to the masses and get the expected response, find and encourage the Connectors, make sure your message is sticky enough and finally, be mindful of the power of the context”.

Highly educational, the book offers several good examples from our daily lives (ranging from the marketing and social successes of the Sesame Street TV show, or the reduction of crime in New York City) supported with plenty of valuable commentary, analysis and research.

If you are in search of a good non-fiction book with a solid message and a remarkable common sense, this is your book.

-by Simon Cleveland