Monday, June 19, 2006

"The World Is Flat : A Brief History of the Twenty-first Century" by Thomas Friedman


To the aspiring CEO – put this one on your night stand!
A work of monolithic proportion. Carefully researched, addressing some of the most pressing issues of the day, this book should be on the night stand of every aspiring CEO.
The author (a two time Pulitzer Prize winner) takes the comparative approach to structure and never fails to keep the readers busy with questions of strategic, technological and political importance. (A quick glimpse of the index is enough to give one a head-spin). For example, consider the ‘triple convergence’ factor for building a successful business (have you ever heard about it?) or how about such notions as ‘outsourcing’, ‘in-sourcing’, ‘global supply chain’. Executives will reap the benefits from the countless examples of successful decision-making strategies implemented at top companies like UPS, Wal-Mart, JetBlu, and Yahoo. Even if you are not a fan of the business genre, you’ll find something beneficial in this work. (take a chance for a change). Fully developed, carefully constructed and extremely interesting, this book should be a required reading for all intellectual readers (especially MBA students, business executives and high-rank political figures).

- by Simon Cleveland

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